UNWRAP THEIR BEAUTIFUL BY SEPHORA

Amidst the vibrant festive décor, augmented reality brought the campaign to life, allowing visitors to share heartfelt holiday wishes with their loved ones—broadcasted directly on the towering LED screens. This creative use of AR technology turned the bustling shopping district into a space for connection, joy, and meaningful celebrations.

To deepen the experience, FrameMotion Studio introduced interactive QR code invitations, leading audiences on a digital journey filled with virtual treasures. These surprises could then be redeemed as real gifts at Sephora stores, blending the digital and physical worlds into a truly memorable activation.