Ushering in the Chinese New Year with a smashing attraction in the heart of Kuala Lumpur's city centre. An animated Chinese New Year campaign around the significance of the family reunion reflected in a 3D animation, paired with surround music, displayed in a prime location on the Pavilion Elite LED. The animation features a story about a family of tigers, aptly cratfted for 2022 Year of the Tiger and as a special reminder about protecting these beautiful creatures from extinction.